Business network LinkedIn

How managers can use LinkedIn skillfully

• Getting to know the dynamics of the largest social business network in the world (currently 930 million users, 20 million of them in the DACH region and 2 million in Austria)
• Digital visibility:
  The crucial role LinkedIn plays for managers in companies in communicating employer and corporate branding as well as topic leadership and expert status.
• First steps towards implementation:
  10/5/5 rule
  Search function
  Expansion and development of your own network
  Metrics for measuring relevant reach for individual appearances
• Basics algorithms and content
• Relevance of personal profiles
• Structure of posts with hook, hashtags and call to action

Registration possible until March 31, 2024 at the latest!